B2B
Meet the Challenge of Consensus Buying – Change Your Approach From B2B to B2P
Nowadays, you have to sell that very same thing to an average of 5.4 stakeholders. Why? Well, largely due to consensus buying.
Think about it… a boots on the ground sales team is going to need more support as face-to-face meetings and deals with a handshake fade away. Plus purchasing decisions aren’t a one-on-one deal anymore. They’ve been left to the power of the committee. It’s a world of consensus buying and to win you need to:
*Harvard Business Review | The Challenger Customer
Lucky for you, Oodle has more than a few digital marketing tricks up our sleeve that can help you, help your team (and make you look like a hero in the process).
At Oodle we believe it’s all about the data. We want to know everything about your target: position, influences, digital competency, favorite member of *NSYNC. This all helps us identify your champions and craft the message that resonates with them – allowing you to engage with them more meaningfully. Then we help you reach them – from landing pages and content marketing to paid search and display advertising.