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B2B

Consensus Buying: Why B2B Companies Must Change into B2P Companies to Make the Sale

Nowadays, you have to sell that very same thing to an average of 5.4 stakeholders. Why? Well, largely due to consensus buying.

B2B

7 Tips for Creating Clickable Content

In this day and age where your customers can sift through a veritable pu pu platter of digital information, other than adding a "CLICK HERE" button replete with flashing lights and maybe some kind of monitor-triggered hypnosis, what's a brand gotta do to get noticed?

B2B

How Do Multi-Channel Marketing and Digital Ecosystems Impact Your Business?

By now you've probably heard of multi-touchpoint/multi-channel marketing. But, here's a quick primer in case you need it: Multi-touchpoint/multi-channel marketing refers to the use of various digital media platforms to target customer interaction/sales.

It’s a new world out there, and as the world changes so must marketing evolve to meet the needs of the people and businesses in it.

Think about it… a boots on the ground sales team is going to need more support as face-to-face meetings and deals with a handshake fade away. Plus purchasing decisions aren’t a one-on-one deal anymore. They’ve been left to the power of the committee. It’s a world of consensus buying and to win you need to:

Sell to an average of 5.4 stakeholders
Who only have a 43% chance of reaching a decision
And generally give up 37% of the way through the process

*Harvard Business Review | The Challenger Customer

Lucky for you, Oodle has more than a few digital marketing tricks up our sleeve that can help you, help your team (and make you look like a hero in the process).

Driven by Data. Guided by Humans

At Oodle we believe it’s all about the data. We want to know everything about your target: position, influences, digital competency, favorite member of *NSYNC. This all helps us identify your champions and craft the message that resonates with them – allowing you to engage with them more meaningfully. Then we help you reach them – from landing pages and content marketing to paid search and display advertising.

What does this mean for you? Simple:

Let the humans at Oodle help find your champions.

B2B

Fact: B2B Marketing is Changing.

B2B

Fact: B2B Marketing is Changing.