What is ROMI?

By: Seth Arnold

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5 Ways Web Design Can Drive Sales this Holiday Season

By: Celie Harlan

‘Tis the season for online shopping. But who can best tap into consumers’ holiday spirit and position their…

How to Use LinkedIn’s Business Page Analytics Tools

By: Celie Harlan

Any business, both B2B and B2C, should be utilizing a LinkedIn Business page. LinkedIn offers a unique way…

7 Tips for Creating Clickable Content

By: Oodle

In this day and age where your customers can sift through a veritable pu pu platter of  digital…

Proving the Value of Digital Marketing

By: Celie Harlan

Spurred by COVID, customer acquisition is shifting to being mostly digital, where the majority of the buying process…

Keeping the Lights on for the New Year

By: Celie Harlan

We’re sure you’re seeing as often as we are the advice to spend the bulk of your marketing…

9 Tips that Guarantee a Successful A/B Test for Your Next Campaign

By: Celie Harlan

A/B testing allows you to pinpoint the success or failure of a certain variable without outside influence. It’s…

How To Track Without Cookies

By: Carolann Crittenden

Data privacy protections are killing the cookie. So what does that mean for digital tracking and advertising? How…

Digital Marketing: The Backbone of Customer Experience

By: Josh Thompson

Without a fully-connected digital experience, it is impossible to deliver the perfect customer experience.  That may seem like…

How to Optimize Your Digital Marketing Strategy for Conversions

By: Celie Harlan

Seeing subpar results from your digital marketing campaigns? You’re not alone. According to a 2020 study by Hubspot,…

5 Web Design Trends to Follow into 2022

By: Celie Harlan

The digital landscape is constantly changing. According to Moore’s Law, the capability of our computers doubles every two…

Privacy is Personal

By: Celie Harlan

From the disappearance of cookies to the introduction of the EU’s GDPR, the California Consumer Privacy Act, and…

Testing 1, 2, 3

By: Celie Harlan

We see the results of testing everywhere we go. Your car? Tests were made to make it the…