What is ROMI?

By: Seth Arnold

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How To Track Without Cookies

By: Carolann Crittenden

Data privacy protections are killing the cookie. So what does that mean for digital tracking and advertising? How…

Digital Marketing: The Backbone of Customer Experience

By: Josh Thompson

Without a fully-connected digital experience, it is impossible to deliver the perfect customer experience.  That may seem like…

How to Optimize Your Digital Marketing Strategy for Conversions

By: Celie Harlan

Seeing subpar results from your digital marketing campaigns? You’re not alone. According to a 2020 study by Hubspot,…

5 Web Design Trends to Follow into 2022

By: Celie Harlan

The digital landscape is constantly changing. According to Moore’s Law, the capability of our computers doubles every two…

Privacy is Personal

By: Celie Harlan

From the disappearance of cookies to the introduction of the EU’s GDPR, the California Consumer Privacy Act, and…

Testing 1, 2, 3

By: Celie Harlan

We see the results of testing everywhere we go. Your car? Tests were made to make it the…

Back to Normal…ish

By: Celie Harlan

COVID-19 forced businesses large and small to think outside the box and move to a digital-only marketing strategy…

Is Facebook Listening to You?

By: Hannah Brown

Picture this: It’s an average morning, you’re minding your own business, brushing your teeth and staring at the…

How to Adjust Your Marketing Strategy Following Apple’s iOS 14.5 Privacy Update

By: Hannah Brown

It seems with every new software update Apple rolls out, a bunch of unhappy campers in the competitive…

What Is Performance? Defining Your KPIs

By: Josh Thompson

Digital marketers are charged with not only determining a marketing strategy for their clients but also (and most…

Apple’s WWDC 2021: Takeaways from the Oodle Team

By: Oodle

Apple announced a lot of new features and innovations across their operating systems, and the Oodle team wanted…

What Does Success Look Like?

By: Tyler Barnett

Success is achieved when an individual or team has accomplished their goals. But in the digital marketing industry,…