What is ROMI?

By: Seth Arnold

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Back to Normal…ish

By: Celie Harlan

COVID-19 forced businesses large and small to think outside the box and move to a digital-only marketing strategy…

How to Adjust Your Marketing Strategy Following Apple’s iOS 14.5 Privacy Update

By: Hannah Brown

It seems with every new software update Apple rolls out, a bunch of unhappy campers in the competitive…

Is Facebook Listening to You?

By: Hannah Brown

Picture this: It’s an average morning, you’re minding your own business, brushing your teeth and staring at the…

What Is Performance? Defining Your KPIs

By: Josh Thompson

Digital marketers are charged with not only determining a marketing strategy for their clients but also (and most…

Apple’s WWDC 2021: Takeaways from the Oodle Team

By: Oodle

Apple announced a lot of new features and innovations across their operating systems, and the Oodle team wanted…

What Does Success Look Like?

By: Tyler Barnett

Success is achieved when an individual or team has accomplished their goals. But in the digital marketing industry,…

Connected TV – What You Need To Know About CTV

By: Carolann Crittenden

Netflix, Hulu, HBO Max, Disney Plus. The streaming platform options just continue to grow. As more and more…

Benefits of Each Stage of the Marketing Funnel

By: Celie Harlan

No doubt, you’ve heard about the marketing funnel by this point (unless you live under a rock like…

Current State of Digital Marketing & Advertising

By: Ben Nusekabel

We as advertisers get annoyed by advertising about advertising, but we understand why we were advertised to in…

Digital Advertising Bounty Hunters

By: Ben Nusekabel

Early in season one of The Mandalorian, the titular character is given a fragment of data. With only…

We are Advertising Award Winners!

By: Kendall Schmucker

It’s official! The Oodle team is now an award-winning agency after taking home several marketing and advertising awards…

Increase Your Audience Reach

By: James Taylor

As we described in our previous article, First Foray into Digital Marketing, Oodle’s initial focus for a new…