On today’s episode, Mark and Ryan sit down with Michael Wintrob, Chief Strategy Officer at LPK. Michael is obsessed with making things work and work better. For the past 20+ years he’s focused on developing best-in-class practices — including positioning, architecture and identity systems — for leading brands in a wide variety of categories, including food & beverage, personal care, and higher-education. With an intimate understanding of the challenges clients face in adopting and deploying branding fundamentals, Michael’s presented keynotes and training programs to audiences around the globe. Today he leads the strategy function at LPK, where we seeks every day to understand people, ideas, brands, and how they work together.

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