Banner ads encouraged fans to visit the landing page, register for a chance to throw for $1 million and explore gameday recipes served by Eckrich.
ECKRICH $1 MILLION DOLLAR CHALLENGE
A sweepstakes to engage tailgating College Football fans and generate big-league results.
unique media placement
good morning america
Driving traffic to the sweepstake landing page.
Social Media Blitz
Social content surrounding the sweepstakes further increased awareness and registrations and resulted in over 18M social impressions.