ECKRICH $1 MILLION DOLLAR CHALLENGE
A sweepstakes to engage tailgating College Football fans and generate big-league results.
An ESPN Takeover put Eckrich Meats and the sweepstakes at the forefront of sports, encouraging fans to grab some Eckrich Meats and get in the game.
Enter for your chance to throw for $1 million.
Driving traffic to the sweepstake landing page.
Banner ads encouraged fans to visit the landing page, register for a chance to throw for $1 million and explore gameday recipes served by Eckrich.
Targeting and nurturing football fans to enter.
Display and video ad placements with compelling CTAs built awareness and resulted in increased landing page views and sweepstake registrations.
Serving up real fan favorites.
A tailgate central recipe landing page gave users a reason to stay and/or return to the page after registration, serving gameday tips, recipes and hacks.
Million dollar do-over after live ESPN fail.
GMA gave one man a chance to redeem himself in the challenge. Although Joey missed again, Eckrich gave him free groceries for a year and the brand received additional airtime and recognition.
Huddle up fast, football fans!
Social Media Blitz
Social content surrounding the sweepstakes further increased awareness and registrations and resulted in over 18M social impressions.