A complete ecosystem overhaul, positioning EyeMed as the most digitally savvy brand in their space.

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Creating a singular, unified domain.

 

We replatformed and consolidated the EyeMed website and 70+ associated microsites into a unified experience.

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WCAG compliance at its core.

 

From initial planning through development and launch, we adhered to Web Content Accessibility Guidelines to ensure EyeMed.com would be accessible by everyone, regardless of disabilities and age, and improve the overall user experience

 

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Complex architecture.
Simple navigation.

 

With hundreds of pages to organize and a wide array of user types, a careful blend of SEO considerations and user experience mapping helped us define a site structure that’s usable, powerful, and extendable.

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Streamlined look and feel across platforms.

We used atomic design principles to ensure that whether EyeMed users were visiting the website or using web or mobile-based apps, they would experience design continuity between all platforms.

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A Unified Digital Experience

We developed the EyeManage Group Portal platform for employers to better understand and assign benefits to their employees.

We refreshed the member portal with MemberWeb 2.0: a tool that allows members to view and better understand vision benefits.

Oodle launched a fully redesigned provider search solution that allows members to quickly find vision providers.

A Unified Digital Experience

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Fulfilling EyeMed's promise of being “easy to do business with.”

 

We reset the strategic direction of the brand’s digital presence and created a unified activation strategy across digital experiences.

Fulfilling EyeMed's promise of being “easy to do business with.”

 

We reset the strategic direction of the brand’s digital presence and created a unified activation strategy across digital experiences.