EYEMED DIGITAL PROPERTIES

A complete ecosystem overhaul, positioning EyeMed as the most digitally savvy brand in their space.

Fulfilling EyeMed's promise of being “easy to do business with.”

We reset the strategic direction of the brand’s digital presence and created a unified activation strategy across digital experiences.

Creating a singular, unified domain.

We replatformed and consolidated the EyeMed website and 70+ associated microsites into a unified experience.

Visit EyeMed.com

A fresh experience built on a solid foundation.

Our extensive research and analysis of the existing website architecture guided the overhaul approach.

WCAG compliance at its core.

From initial planning through development and launch, we adhered to Web Content Accessibility Guidelines to ensure EyeMed.com would be accessible by everyone, regardless of disabilities and age, and improve the overall user experience

Complex architecture.
Simple navigation.

With hundreds of pages to organize and a wide array of user types, a careful blend of SEO considerations and user experience mapping helped us define a site structure that’s usable, powerful, and extendable.

Streamlined look and feel across platforms.

We used atomic design principles to ensure that whether EyeMed users were visiting the website or using web or mobile-based apps, they would experience design continuity between all platforms.