EYEMED DIGITAL PROPERTIES
Fulfilling EyeMed's promise of being “easy to do business with.”
We reset the strategic direction of the brand’s digital presence and created a unified activation strategy across digital experiences.
Creating a singular, unified domain.
We replatformed and consolidated the EyeMed website and 70+ associated microsites into a unified experience.
A fresh experience built on a solid foundation.
Our extensive research and analysis of the existing website architecture guided the overhaul approach.
WCAG compliance at its core.
From initial planning through development and launch, we adhered to Web Content Accessibility Guidelines to ensure EyeMed.com would be accessible by everyone, regardless of disabilities and age, and improve the overall user experience
Complex architecture.
Simple navigation.
With hundreds of pages to organize and a wide array of user types, a careful blend of SEO considerations and user experience mapping helped us define a site structure that’s usable, powerful, and extendable.
Streamlined look and feel across platforms.
We used atomic design principles to ensure that whether EyeMed users were visiting the website or using web or mobile-based apps, they would experience design continuity between all platforms.
A Unified Digital Experience
We developed the EyeManage Group Portal platform for employers to better understand and assign benefits to their employees.
We refreshed the member portal with MemberWeb 2.0: a tool that allows members to view and better understand vision benefits.
Oodle launched a fully redesigned provider search solution that allows members to quickly find vision providers.
A Unified Digital Experience
The results?
A consistent, unified digital brand experience for vision care plan members, and group administrators that demystifies and improves the overall vision benefit experience.
View More Work
MAKINO GLOBAL WEB PRESENCE
Creative Brand Communication, Web Design & Development
LEM Products
Consumer Products, Digital Advertising, Social
UC Online Digital Advertising
Digital Advertising, Social, Video
Mercy Health Universe of You Campaign
Digital Advertising, Website Design & Development
Feed 4 Function
App Development
Eckrich $1 Million Challenge
Fulfilling EyeMed's promise of being “easy to do business with.”
We reset the strategic direction of the brand’s digital presence and created a unified activation strategy across digital experiences.
Fulfilling EyeMed's promise of being “easy to do business with.”
We reset the strategic direction of the brand’s digital presence and created a unified activation strategy across digital experiences.