A creative refresh helped Yogi Bear’s Jellystone Park Camp-Resorts adapt their services. We separated out unique ads to serve in locations where parks could have their water features open vs those who couldn’t.
Leisure Systems Inc.
Redefining travel in the midst of a worldwide shutdown.
Digital Advertising, Social, video
We saw a 24% increase in media spend that yielded 86% more reservations YoY, coming to a 1,697% return on total digital investment.
Growth & Support: The brand wanted to increase total reservations while growing the overall brand reach and visibility. We also needed to increase positive interactions of existing customers and remarket to new and repeat customers.
Increase total reservations
Increase digital conversions indicative of reservation actions.
Grow Brand Awareness
Establish brand leadership in existing markets and grow overall brand reach and visibility. Increase total digital brand interactions and digital brand engagements.
Support Existing customers
Increase positive brand interactions of existing customers and remarket to new and repeat customers.
Paid tactics continue to drive the largest and most efficient results against the peak season landing page, far surpassing conversion rates, sessions, pages per session, and lowest bounce rate when compared to the Plan Your Trip and Explore pages.
167.6%
increase
in make a reservation conversions
33.93%
increase
in conversion rate
+456%
increase
in reservations
YOY
We also expanded the retargeting audience by 61% for the next campaigns.
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Wet vs. Dry Creative
Yogi Bear’s Jellystone Park Camp-Resorts presented us with several challenges to overcome.
Dip in organic traffic reminds us of the need to enhance the website across the board.
Travel restrictions, closings, capacity limitations, and constraints against services and amenities.
A 42% decrease in global revenue for the travel and tourism industry from the previous year - an estimated 396.37 billion U.S. dollars in 2020.
A 60% decrease in domestic accomodation and air bookings year-over-year resulting in 50% of all direct travel jobs lost.
Yogi Bear’s Jellystone Park Camp-Resorts presented us with several challenges to overcome.
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