A creative refresh helped Yogi Bear’s Jellystone Park Camp-Resorts adapt their services. We separated out unique ads to serve in locations where parks could have their water features open vs those who couldn’t.
Increase digital conversions indicative of reservation actions.
Establish brand leadership in existing markets and grow overall brand reach and visibility. Increase total digital brand interactions and digital brand engagements.
Increase positive brand interactions of existing customers and remarket to new and repeat customers.
167.6%
increase
33.93%
increase
+456%
increase
Dip in organic traffic reminds us of the need to enhance the website across the board.
Travel restrictions, closings, capacity limitations, and constraints against services and amenities.
A 42% decrease in global revenue for the travel and tourism industry from the previous year - an estimated 396.37 billion U.S. dollars in 2020.
A 60% decrease in domestic accomodation and air bookings year-over-year resulting in 50% of all direct travel jobs lost.
Consumer Products, Digital Advertising, Social
digital advertising, social, video
app development