LEM PRODUCTS

At-home meat processing equipment maker LEM needed Oodle to help carve out big ecommerce profit margins

Consumer Products, Digital Advertising, Social

No Excuses: From market research to deployment, we built a marketing strategy that drove sales for the holiday season and beyond.

We researched LEM’s customer base to optimize our campaign messaging


Broadened the intended target market to more intermediate level DIY food preparation customers and made the product more approachable to a broader audience

Deployed all tactics with consistent “No Excuses” messaging


All digital content was centered around the idea that a home processor has no excuse not to invest in LEM equipment in order to grind their own game for themselves and their family.

REALLOCATED MEDIA DOLLARS AS NEEDED TO SUPPORT SALES OPPORTUNITIES


For promo periods like Black Friday, we placed hype ads early in the season for boosted awareness. We also reallocated Q4 media dollars from programmatic ads to social media to ramp up efforts and drive results.

LEM experienced incredible revenue growth as a result of our efforts.

YEAR-ROUND ADS SAW:

290%
return

ON INVESTMENT OF AD SPEND

10%
increase

IN TOTAL ECOMMERCE REVENUE YEAR OVER YEAR

33%
increase

IN BOTH USERS AND SESSIONS TO THE SITE

BLACK FRIDAY PROMOTIONS SAW:

$1M
in sales

WHICH IS THE BEST 2 WEEK REVENUE PERIOD IN LEM HISTORY

2M
impressions

AND 20,700+ LINK CLICKS TO LEM’S WEBSITE, AN 84% INCREASE IN VISITORS

35%
increase

IN ECOMMERCE REVENUE WITH 476 VISITORS MAKING WEBSITE PURCHASES


Want to see how Oodle can improve your digital marketing?

We kicked off our work with LEM identifying these challenges we needed to overcome.

LEM saw a decline in ecommerce revenue from 2015 to 2016

Big box retail stores Bass Pro Shops and Cabelas were experiencing mass closures.

At-home meat processing has a limited audience and an expensive barrier to entry due to a higher price point per item.

LEM faces competition against traditional mass Black Friday deals

We kicked off our work with LEM identifying these challenges we needed to overcome.

No Excuses not to get started.

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