LEM Products

At-home meat processing equipment maker LEM needed Oodle to help carve out big ecommerce profit margins

LEM has supplied high-quality meat processing products for hunters and hobbyists.

LEM approached Oodle to help them develop a omnichannel digital marketing campaign to bring awareness to processing culture and increase ecommerce profits.

We kicked off our work with LEM identifying these challenges we needed to overcome.

LEM saw a decline in ecommerce revenue from 2015 to 2016

Big box retail stores Bass Pro Shops and Cabelas were experiencing mass closures.

At-home meat processing has a limited audience and an expensive barrier to entry due to a higher price point per item.

LEM faces competition against traditional mass Black Friday deals

We kicked off our work with LEM identifying these challenges we needed to overcome.

No Excuses: From market research to deployment, we built a marketing strategy that drove sales for the holiday season and beyond.

1

We researched LEM’S customer base to optimize our campaign messaging

Broadened the intended target market to more intermediate level DIY food preparation customers and made the product more approachable to a broader audience

2

Deployed all tactics with consistent "No Excuses" messaging

All digital content was centered around the idea that a home processor has no excuse not to invest in LEM equipment in order to grind their own game for themselves and their family.

3

Reallocated media dollars as needed to support sales opportunities

For promo periods like Black Friday, we placed hype ads early in the season for boosted awareness. We also reallocated Q4 media dollars from programmatic ads to social media to ramp up efforts and drive results.

Your kill, your harvest.

When you process your game yourself, you can be the boss of every piece of meat you put on your family’s plate. LEM has all the tools you need to prepare for the grind.

Your Harvest, your grind.

Processing your own game is easier than you think. Process like a professional for less with LEM’s assortment of high-quality products.

Premium grind in half the time.

LEM Big Bite Grinders are built with improved speed and performance, grinding meat 50% faster than competitors..

Make every cut count.

When you process your game yourself, you can be the boss of every piece of meat you put on your family’s plate. LEM has all the tools you need to prepare for the grind.

1

No Excuses not to get started.

Ads pointed to a landing page with checklists, tips, recipes, and links to high-quality grinders to make it easier than ever for hunters to find everything they need to get grinding.

Visit Landing Page

2

3

LEM experienced incredible revenue growth as a result of our efforts.

YEAR-ROUND ADS SAW:

1

290%

RETURN ON INVESTMENT OF AD SPEND

2

10%

INCREASE IN TOTAL ECOMMERCE REVENUE YEAR-OVER-YEAR

3

33%

INCREASE IN BOTH USERS AND SESSIONS TO THE SITE

BLACK FRIDAY PROMOTIONS SAW:

1

35%

INCREASE IN ECOMMERCE REVENUE WITH 476 VISITORS MAKING WEBSITE PURCHASES

2

2M

IMPRESSIONS AND 20,700+ LINK CLICKS TO LEM’S WEBSITE, AN 84% INCREASE IN VISITORS

No Excuses not to get started.

Ads pointed to a landing page with checklists, tips, recipes, and links to high-quality grinders to make it easier than ever for hunters to find everything they need to get grinding.