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Case Study
Transforming Manufacturing Marketing for Growth
Client
Makino
Industry
Manufacturing
Goals & Objective
Boost site visits and drive leads, opportunities, and eventually sales.
The Challenge
Despite their reputation, Makino saw their market share shrinking due to advances in technology and competition catching up with their capabilities, messaging, and thought leadership. While lead generation was a priority, many lacked the desired quality and intent to convert into opportunities & wasted marketing budgets. Makino sought more efficient lead-generation strategies to reduce wastage and invest in high-performing tactics.
The Solution
Oodle played a pivotal role in refining Makino's brand positioning, messaging platforms, and overall creative direction. The transformation resulted in a diverse range of digital and print ads targeting various industries and product verticals, including aerospace, automotive, medical, die mold, EDM, and automation.
The Results
Makino's journey from facing industry headwinds to transforming its brand and connecting with customers exemplifies the power of strategic marketing and adaptation in the manufacturing sector.
41 closed deals in 1 year
8,823 form fills
152 net new prospects
469 opportunities
The Takeaways
Competitive Market Adaptation
Even established leaders must adapt to evolving markets and competition.
Quality Over Quantity
Prioritizing lead quality over quantity can improve conversion rates and reduce marketing budget waste.
Transformational Storytelling
Thorough market research and strategic planning are essential for a successful go-to-market strategy.
Long-Term Vision
Transformation projects often require extended timelines and investment but can yield substantial long-term benefits.