MERCY HEALTH UNIVERSE OF YOU CAMPAIGN

A platform to celebrate people who
profoundly affect others around them.

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Mercy Health’s mission is to keep those who matter most to us healthy and strong. We created a digital nomination and voting platform to honor those people.

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Health care for those who mean the world to us.

Mercy Health launched their “Universe of You” campaign with a brand manifesto video and out-of-home placements — each with CTAs that led users to our site.

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A spa getaway package for the most votes..

To reward the person with the biggest impact, a prize package was given away at the end of the campaign..

Hundreds of nominations, thousands of votes.

We saw a large variety of nominations from all throughout our targeted area of midwestern states. All in all, over 200 nominees received over 10,000 votes.