UC ONLINE DIGITAL ADVERTISING
Boasting the same professors, courses, and curricula, students earn a degree from UC Online on their own time.
DIGITAL ADVERTISING, SOCIAL, VIDEO
“Will my degree be the same as the University of Cincinnati? Or will my degree say ‘University of Cincinnati Online?'”
This is a common question asked by many prospects who are suspicious about whether a UC Online degree is as valuable as a main campus degree. As UC Online’s agency of record, we used tactics to dispel this assumption and also addressed additional challenges to help increase enrollment and nurture leads.
UC Online came to Oodle with these challenges and needs.
Must gain national traction and market the same program offerings as main campus with flexibility
Address current pain points in the recruitment funnel to better nurture leads and increase conversions
Increase retention and enrollment and address the decreased interest in direct contact from leads
UC Online came to Oodle with these challenges and needs.
SAME DEGREE ON YOUR SCHEDULE
We launched a brand awareness campaign with messaging addressing the uncertainty about UC Online being the same as UC on campus.
INDIVIDUAL PROGRAMMATIC ADS FOR EACH PROGRAM
We focused on retargeting, lookalike, interest, and demographic-based targeting, creating multiple touch-points across a lead’s entire internet experience.
MULTI-PLATFORM ADS TO DRIVE WEB TRAFFIC
Ads delivered traffic to landing pages of specific programs, thereby reducing browsing time and increasing form conversions.
The UC Online website saw an 809% increase in traffic, with over 800 of those users being first-time visitors.
430
millon
VIEWED IMPRESSIONS ON AWARENESS ADS
337%
increase
IN WEBSITE TRAFFIC FROM CONSIDERATION ADS
50% open rate
ON LINKEDIN MESSAGE ADS COMPARED TO THE 21% INDUSTRY BENCHMARK
WANT TO BUILD SOMETHING WITH US?
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